Blog post

Offset Warehouse Interview

January 24, 2017Eve Tokens

My diary of a Sustainable fashion show at Brighton Fashion Week - using sustainable fabrics from Offset Warehouse - The Creative Curator

Back in October 2015, I showed a sustainable fashion collection from my brand GWEN&SYD at Brighton Fashion Week. The event was one of the few in the UK to highlight sustainability in fashion, with the three day event shining the spotlight on the many ways sustainability could be a bigger part of the fashion industry.

There were various networking opportunities, workshops and seminar type talks on the Thursday, with Friday being the real highlight – three different fashion shows, held at All Saints Church in Hove; the Sustain show (of which I took part), the Zeitgeist show and then the competition finale for those more ‘out there’ and up cycled extravaganzas!

Why Brighton?

Banana Pants - Photo by Sarah Olivier

The venue itself was STUNNING, and an interesting choice for a fashion show. All the photos I have from that show, are beautiful.

Brighton itself is a very green town, being the only place in the UK to have a Green Party MP – Caroline Lucas. As such, its not surprising that the only wholly ethical fashion show to happen in the UK is also in Brighton. This was a major contributing factor into my showing the GWEN&SYD collection there.


I could of course, have applied to show at Estethica, which was the sustainable fashion show in London, founded by the British Fashion Council, and shown during the traditional catwalk shows at London Fashion Week.

However, it would seem that Estethica was ‘discontinued’ back in late 2013 / early 2014 and the sustainable principles ‘folded’ into London Fashion Week. (Read a little about that here)

I’m not entirely sure HOW… the only really ethical / sustainable brands that I am aware of that show at London Fashion Week are:

Anyhow, I have digressed!

Offset Warehouse

Kaftan - Photo by Malcolm Tam

My collection at Brighton Fashion Week was called ‘Shinigami’ – the fragility of life, and my fear of death – and all the fabrics I used were purchased from my favourite sustainable fabric supplier – Offset Warehouse. Somehow, they were completely unaware that my collection was filled with their beautiful organic cottons and fair trade handwoven Ikat from Thailand until late 2016! *Face palm – should have been on that, right?*

Anyhow.. I rectified that, reaching out to them on Twitter, and Charlie has now posted quite an in-depth interview of why I do what I do… Do pop over to the Offset Warehouse blog to read that piece in full!

It is a great piece explaining the process of creation a fashion collection, my reasons for being a ‘slow fashion’ designer and why my focus has shifted somewhat in the last year. My passion is to inspire and teach others how to create their own fashion pieces; it would be amazing if we all stood up, created clothes for ourselves and thus limited the exploitation in the fashion industry. Surely then, the fashion industry would start to change? To put people before profit? That’s my dream – my ‘why’ – at least!

Let me know what you thought of the interview in the comments below!

Til next time…

LOVED THIS? Why not read this post on creating your own fashionthis post about showing during Graduate Fashion Week or there’s this post on careers in the fashion industry!


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Comments (2)

  • Vicki

    February 24, 2017 at 12:55 am

    Good on you putting on a show, looks great! Thanks for sharing 🙂

    1. Eve Tokens

      March 5, 2017 at 11:20 am

      Thanks Vicki! 🙂

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