I thought I’d take a moment to talk about an online course called *Blog to Biz Hive. I’ve been asked many times about how I got my shizzle together to create an online business, having had no CLEAR idea about how the online world worked. I mean, my sustainable fashion brand GWEN&SYD got minimal traffic as an online fashion brand because I had NO IDEA how to leverage the internet.
Oh my friends, how times have changed!
My passion is my business, and that of course is The Creative Curator. And signing up for *Blog to Biz Hive last June SKY ROCKETED my business. Back then I was lucky to get 10 page views a week – and let’s be honest, those were my Pa, my Ma, my SIL Clare, my friends Clio and Laura and probably my housemates at the time Kate and Lewis. Yep, that’s actually 7! The other three weekly views were probably me, refreshing the page! 😉
Anyway, I digress..!
How Did Blog To Biz Hive make The Creative Curator Happen?
I had wandered into starting an online business having been seriously disillusioned with the fashion industry. The way the fashion industry works, sustainability seems to be bottom of the ‘awareness’ level with profit being top. I get it, every business needs to make a profit, but to the extent that we’re EXPLOITING people in other countries?
Hell no! (FYI: As an entrepreneur, I’m MASSIVELY against Tim Ferriss’s book ‘The Four Hour Week’ purely because he advocates outsourcing work to workers overseas in order to pay just pennies per hour. Like REALLY? Lets exploit people EVEN MORE FOR OUR FINANCIAL GAIN? Argh!)
My Business Guiding Light
So, I decided I needed an ‘online business guiding light’ as it were to help me on my way. I needed The Creative Curator to be a success and as I had been following *Melyssa Griffin for a few months – well, 5 to be exact – I decided to put my faith in her and invested the last of my savings in *Blog to Biz Hive.
And no, I didn’t say that for drama… it really was. I had JUST moved in with the boyfriend and anyone that rents from private landlords in London KNOWS the extortionate rates we are charged for rent and deposit and yada yada yada… I don’t need to say more!
Well, Melyssa’s course wasn’t cheap – at that time Blog to Biz Hive cost $699 – and it’s now quite a bit more!
But Blog To Biz Hive did cover everything I needed in order to understand how to make my business be a success. I am going to talk you through the course further down, but first I want to say two things.
- I am an affiliate for Melyssa’s products. And ONLY those products that I have paid for, implemented and seen results for. *Blog to Biz Hive is one, *Pinfinite Growth a second and *PursuitHQ another. I don’t believe in recommending products or services that I haven’t tried myself, and the above mentioned products I paid for. Also, anything written here about the products Melyssa sells are MY words forming MY opinion. I don’t get told what to do – ask the boyfriend that! 😉
- Despite what everyone else may say, it takes longer than you think to build an online business. I signed up for the course starting from 0. I had a handful of subscribers (the same people that made up my readers!) and it took me almost one year to find my true purpose, and two months more to actually turn a profit. Don’t get me wrong.. traffic and subscribers to my blog exploded massively by implementing what Melyssa teaches in the course, but it took a while to find my groove when it came to earning money from my blog.
Now, you might be thinking – thanks for sharing this Eve but this has NOTHING to do with why I’m visiting your site. And that makes sense, as I am all about FASHION CREATION! But, there are a few people who follow me / read the blog / subscribe that either do have or are thinking about an online business. So, this is for them! 😉
Who Is Blog To Biz Hive For?
*Blog to Biz Hive is for men and women who have a blog or website and would like to take it further by turning it into a business. Inside the course – remember that it is an online course – Melyssa teaches the method of how to create online courses for your readers. That is the method she uses for monetising her blog.
If you don’t have a blog, but feel you should have one, and that you could potentially build a revenue stream for your business from this, then *Blog to Biz Hive would be a good fit.
I don’t feel that you would get your money’s worth from the course if you were solely a physical product based business with no intention of creating digital products to sell.
To clarify what I mean but this – half the course is about creating an online course. So, if you spent $699 on it, and only half the course was relevant, you might feel like you’d wasted your money. That said.. read further for how it can help!
Can Blog To Biz Hive Work For Non-Course Creators?
I’ll be even more honest now; it would look like most people see success after taking *Blog to Biz Hive because they end up making online courses about how to make online courses! That’s not strictly the case. Let’s use me as an example!
I applied the strategies inside *Blog to Biz Hive to create an actual course teaching something that doesn’t necessarily make you money. My first course was an online sewing course and guess what? Despite having many people interested in it, telling me they needed a basics sewing course, it BOMBED! 🙁
Not Everyone Will Pay For An Online Course
The reason? People who sew their own clothes aren’t necessarily willing to pay to learn online. Yes, they will take in-person classes, but they won’t necessarily take general sewing skills classes, online…
So I pivoted. I went back to Blog To Biz Hive, followed the guidelines again and realised that actually the way most people find me is because of my pattern making posts, both on Pinterest and searching on Google. And the amazing thing was that Pattern Making is my jam. If I was able to, I would spend all day everyday pattern making.
And I Found A Way…
I set up a free email course – which is still running – that was directly related to pattern making, and EXPLODED my email list by almost 500 people. The emails are delivered straight into the student’s inbox and are made up of text and images only. NO video content!
I’ve seen HUGE changes in people’s skills and confidence from taking the free course, and it has been amazing. And from that, I realised I could create an online space for the women who wanted to further develop their skills. I could teach them new skills each month, provide an online learning environment, engage with the ladies – which I love doing – and actually start to create revenue for my business.
And that’s how my membership site Creative Cutting Class came about. Which is now – FINALLY – The Creative Curator. Boom!
Can It Work For Physical Product Based Businesses Then?
Like I mentioned above, I think you get your money’s worth if you are going to create an online course or digital product. Half the course is after all about how to create an online course.
That said, I have seen people inside the Blog to Biz Hive private Facebook Group that have had success with physical products and service based businesses too. Half the course is about finding and building traffic to your site, so if you really implemented the strategies, I don’t see why you couldn’t make it work!
So, lets take a look at what you’ll learn inside Blog to Biz Hive…
*Blog to Biz Hive Curriculum
There are currently six units inside Blog To Biz Hive – it’s possible Melyssa will be updating it during the next launch with more content too!
1. Growing your traffic
You learn about different traffic growth strategies – Pinterest and SEO are in there, and these two streams are where most of my traffic comes from.
2. Starting an email list and newsletter
Creating an opt-in as well as setting up a welcome sequence
3. Growing your email list
More list growth strategies, including setting up a resource library
4. Planning your online course
This covers everything from researching viable course idea options, to outlining the course modules, naming and pricing your course.
5. Creating your online course
Exactly what it says. How to record and edit the course, uploading it to Teachable (I use Thinkific for my membership site, and Teachable for my individual courses), writing a sales page and then the student welcome / onboarding emails.
6. Marketing your online course
The last stage is of course marketing. If you don’t tell anyone about your course, how will anyone find it? Doh! Melyssa covers this quite thoroughly. She does a lot of webinars as part of her marketing strategy because they convert really well into sales. I have yet to go down that path as I’m not convinced they work for my niche (fashion creation) but I will have a lot at some point in the future when my membership site is properly running.
Ah yes… Melyssa also includes tech trainings, such as using Leadpages, Zapier, Teachable, Webinar set up.. I have never used Leadpages or Zapier, as they are overpriced for me and my niche, so don’t feel like you have to implement everything Melyssa teaches. It really comes down to what is right for you and your online business plan.
Blog To Biz Bootcamp
Okiedokie… I don’t think there is anything I can add to this overview of Blog To Biz Hive. If you are thinking about taking a course to help you with your online business and have questions, drop me a comment and I’ll get back to you ASAP!
For those interested, Melyssa is relaunching Blog to Biz Hive in the next couple of weeks… This is the link to the Blog To Biz Bootcamp she’s about to run – so you can totally check out her teaching style!